Day: November 22, 2014

Best Practices When Exhibiting at Oil and Gas Events

Join us at the Turbomachinery & Pump Users Symposia where we discuss best practices when exhibiting at oil and gas events.

Hey, folks. Let’s learn something new about the oil and gas industry.

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All right. I’m at the Turbomachinery & Pump Symposium event that happens every year in Houston, Texas. And we’re getting ready to walk the expo floor. But before we walk the floor, we thought we’d spend a few minutes talking to you about what are best practices when you want to exhibit at an oil and gas events.

So the first mistake people make is they just sign up. You need to do your research ahead of time and figure out what the audience is of the event and see if that audience has potential prospects in for you. A lot of these events really are probably a waste of your time. So that’s number one.

Number two is you need to really do a deep dive with the event team – organizing team. So in this case the Turbomachinery & Pump have a whole team of people there to help you set up your booth figuring out what’s the biggest – how much space do you need, where do you want to be located, how much money you want to spend. They have that industry knowledge and the expertise around that event that you simply don’t have.

Next thing is you need to make sure you go social as far ahead of time as possible. With our clients, we try to do it at least eight months if not a year ahead of time. You need to spread the word that you’re going to be there, you need to understand what your prospects are looking for, and you need to offer teasers about that in social media. And in oil and gas, not everybody is on Twitter or Facebook, so some of this will actually need to be print as well. Crazy, I know.

Then your booth staff. Your booth staff means made up of people that have been trained to actually work a booth. You need to have a flow of people, right? So you need people on the front of your booth that are quickly qualifying prospects on whether they should go to the next step. You should hand these people off to people further back in the booth that have deeper subject matter knowledge.

And the whole idea is not to sell anything, but just to expose potential prospects to what you do, right? Get their contact information. Then the next thing which is right after that is make damn sure you follow up. So many people in these events don’t follow up for three or four weeks sometimes a month. You need to follow up right away.

What we do with our clients is we actually have a team back at headquarters that are being fed their contact information from the booth every even and the next day they actually reach out and they start that dialogue that’s vitally important.

And then finally, have fun. These things are great. It’s always great to meet new people to see new stuff, but you need to make sure that when you’re here you actually enjoy yourself. That smile that you have is contagious and will help you meet more people that have interest in what you do.

So hopefully this helps. We will see you next time.

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