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Decision intelligence for energy · Houston, since 2010

Oil and gas does not buy from strangers.

ModalPoint works both sides of that. We call the buyers you want to reach and find out who is ready to buy. And we measure what those buyers hear about you from ChatGPT and the trade press, then fix the sources behind it.

Book a 30-Min CallWhich one do I need?

A 30-minute call with someone who works in energy. Bring your situation and we will tell you where you stand. No obligation.

01Know your buyerMarket intelligence: who is ready to buy, and who to call first02Be known by your buyerVisibility & reputation: what AI and the trade press say about you

Two ways in

Two ways to stop being a stranger.

Most companies we talk to need one of these first. The scoping call is where we tell you which, or that neither fits.

/01 · Market intelligence

Know your buyer.

For technology, equipment and software companies selling into oil and gas.

An industry expert we pay, matched to the segment, calls the buyers you want to reach and asks every one of them the same questions: how they handle the problem you solve today, who owns the purchase, what it is worth to them and what they need to see before a trial. You get back which segment is ready and who to call first.

Start here if

You are entering oil and gas, or a new segment of it, and do not yet know who buys.

Route-to-Market Study15 buyer calls across five segments, about 6 weeks
scoped per company
Market Entry CheckA segment you already picked: a first read from simulated buyers, clearly labeled, then 5 buyer calls, about 4 weeks
scoped per company

Each quote is fixed in writing before the first buyer call.

Book a 30-Min CallHow the study works →

/02 · Visibility & reputation

Be known by your buyer.

For energy companies whose buyers should already know their name.

When your buyers ask an AI assistant who to call, it names a shortlist before anyone talks to your sales team. We measure what ChatGPT and Perplexity say about you and your competitors over repeated runs, trace each answer to the sources behind it, then fix those sources with trade press, podcasts and your own site.

Start here if

Your buyers ask AI who to call, and it names your competitors.

AI Reputation SnapshotYou and up to three competitors, with the first three fixes in order. Credited in full toward fix work started within 60 days.
$1,500
Earned media and PRTrade press, bylined articles, conference talks and award entries, picked for the buyers who read them and the engines that cite them
scoped per company

We do not do crisis communications or review removal.

Book a 30-Min CallSee visibility & reputation →

What the work has found

Measured, not asserted.

/01 · B2B software, 2024

The buyer ready to purchase now was not an operator.

Buying urgency, by segment.

A software company with a product that fits almost any industry did not know who to call first. Phone surveys across five segments, all on one script, found the ready buyer outside the operators, holding a title the company had not planned to call. It was a small sample, and the result on record is warm next steps toward a paid proof of concept, not a closed deal.

Read the case study →

/02 · Energy AI Visibility Index, Report #2

9 of 49

Texas energy companies outside their segment's best known names were never named by ChatGPT or Perplexity. Not once, across 1,584 answers to their own buyers' questions.

One dot per company. Hollow: never named.

Measured 25 September 2026 across 69 companies in five segments. We publish our own score next to everyone else's: ModalPoint was named in 7.6% of answers.

See the Index →

Either way, the first step is a 30-minute call.

  1. 1

    A 30-minute call

    You describe the product and the buyer you have in mind. We tell you which of the two fits, or that neither does.

  2. 2

    A written scope and a fixed quote

    What we will do, how many calls or competitors, and the date your readout lands, in writing before work starts.

  3. 3

    A deposit books the start date

    We invoice it with the quote.

  4. 4

    The work, then a readout you keep

    Take it to your own team, to EWR Digital or to anyone else.

Book a 30-Min Call
Mark LaCour and Matthew Bertram seated at the OGGN podcast table with microphones, in front of Oil & Gas Global Network banners on a conference floor
Mark LaCour and Matthew Bertram at the OGGN podcast booth.

In energy go-to-market since 2010.

ModalPoint has done energy consulting since 2010. Mark LaCour founded it and led it through 2025; he is now its Strategic Advisor. Matthew Bertram is its President. Since 2018 the two have co-hosted Oil and Gas Sales and Marketing on the Oil & Gas Global Network (OGGN), and much of how we read the energy buyer comes from that show.

ModalPoint is owned by EWR Digital, a Houston B2B marketing firm of 26 years. When a readout says go, EWR can build the campaign. You can just as well take it to your own team.

Matthew Bertram

Matthew BertramPresident

Mark LaCour

Mark LaCourFounder and Strategic Advisor

Who we are →

When not to hire us

  • You need a sized market forecast. Hire an energy research house. We start where that report stops: which buyer, which first account and what to say to them.
  • You already know who buys and why. If your pipeline is full and you know why deals close or stall, our calls will tell you little your customers have not.
  • You are in the middle of a crisis. You need a crisis firm on call around the clock, and we will tell you so.

Start without us

The general pattern is public. How your buyers would answer about your product is not, and that is the question to bring us.

Bring the product and the buyers you have in mind.

Thirty minutes. You leave knowing which of the two fits and roughly what it costs, and the fixed quote follows in writing. No obligation either way.

Book a 30-Min Call

(713) 730-9638 · hello@modalpoint.com

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AI governance for energy companies →Shadow AI Exposure Assessment →