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Oil and Gas Predictions for 2019

 

 
Oil and Gas Predictions for 2019

All right it’s that day that you all been clamoring for, it’s our oil and gas predictions for 2019. We’ve been on this little tour and done this a couple of times with some private groups. Then this came out a few days ago on the podcast. It went out to the podcast audience first, but then we are releasing right after to everybody that follows my blog and watches my YouTube videos. So, let’s just jump right into the predictions for next year, and check out the best dividend paying oil stocks for 2019 as well.

Decline of Field Sales. Where is the Jerky?

Number one, decline of field sales. And you go, “What?” You heard me, decline of field sales. Right now around the world and especially on land in the shale basins, there are these sales people that do nothing but deliver donuts and beef jerky. And don’t hate me, I know you all do way more than that. But what they are really doing is continuing the in-person relationships with the operators. That’s really important. 

That operator out in North Dakota or in West Texas needs to know the vendors he can rely on, and one way to do that is regular contact. And if you bring a gift of food (which the oil and gas industry loves), you help further strengthen those bonds. So that the operator knows that they can trust you and your company if they really need you for something.

Tools for Public Speaking, Mevo Unboxing and Personal Apology

Tools for public speaking and Mevo.

All right. We’re going to talk about a bunch of stuff today, but I want to start by apologizing for my lack of posting any new content for almost all of 2018. I went through some very big personal issues. I got divorced, I had to move, and at the exact same time my business exploded in growth. So you put those things together and I just have had not enough time to put out good content. 

But we’re setting ourselves up for 2019 to make sure we put out stuff that you find valuable and useful. So I appreciate everybody’s patience. And we’re also changing our business. So you know I have the top podcasts in the oil and gas industry, and that business is growing. But modalpoint, my old market research business has now changed and is now my speaking platform. So I now get paid to speak.

Along those lines, we’re going to start talking about some tools for public speaking. That’s what we’re going to be talking about today actually. So I appreciate everybody’s patience. I promise you come 2019 we’ll start posting more good stuff like this tools for public speaking on a much more regular basis. 

Tools for Public Speaking – Live Streaming

Tools for public speaking

So, let’s talk about life as a public speaker and let’s talk about some tools or some of things you may need to accomplish. So one of those things is live streaming. You know with the growth of social media, if you can pick and choose which one of your public speaking events that you like, it may actually help you market your public speaking business.

Now the problem with that is how do you actually do it? We have tried all kinds of tools for public speaking. I have special preamps and microphones that we plug into, dynamic audio mixers that feed into our smartphones and our tablets. We’ve done a couple of live streams like that that you’ve seen the audio is really good, the video not so much. And believe it or not, that’s the combination if you had to pick one that you would want. You never want bad audio. You can have okay video and great audio and you’re fine, people watch it and get value out of it. If you have bad audio and good video, they stop watching immediately. 

The other thing is you have to think about cost. You can get a professional crew out there. It will cost you around five grand and they will have multiple cameras and a bunch of software and good audio equipment. They will  live stream your event like a pro. If you don’t want to spend that time or money, or if you don’t have the time to find where those companies are. You need to know how to do it yourself. We have yet to figure out the magic solution.

Magic or Not – Mevo

One of the things that we’re trying, which is the subject of this video is the Mevo Plus. The Mevo Plus is basically a camera crew in a box is how they pitch it. We liked what we saw. We’re going to do some unboxing and and then show you the video and audio from the Mevo Plus. We think this might be a great tool for public speaking.


Now this video and this audio that you’re listening to right now is shot on an iPhone 8 using app called FiLMic Pro. And don’t worry, we’ll put links to all the stuff in the show notes including the Mevo stuff, so you can just click and go check it out.

If you’re watching this somewhere other than the modalpoint blog, you need to go find this post on the blog. That’s the only place that all the back links will be. It’s not going to be at YouTube or anywhere else.

Anyway the video we’re shooting right now is being done with my iPhone 8 using an app called FiLMic Pro. And then the microphone we’re using is the Samson Go Mic Mobile, a wireless lav. You can probably see the lav right here. It took me a long time to find a wireless microphone that I liked, that worked well with my iPhone. I shoot everything on my iPhone. Every video you ever watched me do, it’s all been shot in my iPhone. We’ll give you a glimpse of what that looks like as well.

Unboxing Time

So, this is perfect point, let’s move over to the unboxing of the Mevo. 

All right. So, I bought the complete Mevo Plus Kit. We’re going to go ahead and unbox it now. I got the actual camera, the Mevo boost, this really cool carrying case, and this awesome tripod. We’re going to put the tripod and the carrying case aside for now and we’re just going to actually concentrate on the camera. Very nice wrapping, reminds me of Apple the way this thing is packaged. Let’s get our handy-dandy box opener out and let’s see what’s in the box.

Mevo

And there it is, the Mevo camera. Look at it compared to my hand, how small this thing is. We open up the box and we have it looks like instructions, a USB cable, battery charger and the mount. The mount is what allows the Mevo Plus to be mounted to any tripod or microphone stand, which is actually a kinda nice touch. So, we’re going to stick that back in here and now, let’s get to the boost.

The boost is more than just an extra battery for the Mevo. The boost also allows you to connect external audio, to connect via Ethernet and a whole bunch of other things. It also gives you ten hours of battery life. So when you’re thinking of tools for public speaking, having that ability to go for ten hours without you having to worry about losing a battery is huge. And it’s really was not that much more money. Once again the packaging is exquisite. And there is the boost. And then, underneath the boost is quick start guide, more cables. So, let’s get this bad boy set up. 

All right. Now, that you’ve seen me unbox, let’s see what the video actually looks like on the Mevo. So we’re going to switch to the Mevo and let you see how that video looks and sounds.

Mevo See for Yourself

Here’s what the video and the actually looks like on the Mevo and sounds like. Like I told you I would give you a glimpse of what we shoot with now. If you look over here, this is my iPhone 8 set up and this is the Samsung Go Mic mobile receiver for the lav, and there’s various microphones you can attach to that. This is what we shoot all of our videos on. We love the camera on the iPhone, it’s super easy you always have it with you. 

Let’s get back to Mevo. Now, one of the things that you may notice and I’m holding my iPad. I’m holding my iPad to control the Mevo because you’re seeing this zoomed in. But the truth is if the Mevo wants to, it can see all of these. How incredible is that? So I go back to close-up on me. We can actually set this to pan around the room, if I want you to just look at my computer. It’s all intuitive and while you’re speaking, you can have somebody else control this. It’s very easy as it’s touch and drag, you can do all kinds of cool stuff. 

But, the thing that’s going to be interesting to see is what does this look like in a live setting when there’s other people, when there’s table noise, when there’s chairs, when there’s cars driving back and forth. Like I said we’re just testing this out. We think this is a good fit if you’re looking for tools for public speaking and to live stream. When you speak publicly, business-wise or whatever, this may be something you want to look into. 

More Tools for Public Speaking on the Way

Give me a couple of weeks working with this and using it as a tools for public speaking and I’m going to update everybody and let you know what we think. But this may be something you want to look into.

All right, so this is step one. We’re going to do a whole bunch of these. We unboxed the Mevo, we showed you a little bit, we’re going to start using it. We’ll update you as we get better at it. But, as far as tools for public speaking, here’s one that maybe useful for you. We’re going to do a whole series on tools for public speaking, so stay tuned for more. 

If you like this and you found it valuable, can you do me a favor? Share it, do the all company email thing or click the social buttons or just share this with your friends.

So, folks, I hope this helped. We will see you next time.

Marketing in Oil and Gas has Changed

Marketing in Oil and Gas has changed.

Marketing in oil and gas has changed. Now when I say marketing let me clarify here, because when the rest of the world thinks marketing it’s how you drive leads. Either to your sales team or to your point-of-sale.

In oil and gas there’s a downstream part of the business, and they have used the word marketing for years to mean the manufacturing and selling of downstream products. So this video isn’t about how you sell your lubes or fuels. We’re not talking that type of marketing; we’re talking about driving leads with marketing.

So, marketing in oil and gas has changed from bunch of reasons. We’re going to go through them now and see if we can help you.

First one, this new younger workforce. This new younger workforce learns and buys differently than previous generations by a large margin. They don’t read print at all (even if it’s free), so quit spending money on print ads. They don’t go to trade shows, conferences or expos to learn. And they don’t go to lunch-and-learns.

Webinars – Small ROI When Marketing in Oil and Gas

If you can even get them to join a webinar, the truth is they’re multitasking. And if your lucky you maybe get 10% of their attention span. All the stuff that worked great for my generation, it’s worthless with this new younger workforce when it comes to marketing in Oil and Gas.

Next thing, there is no decision maker anymore. So if your marketing team is putting together personas of ideal buyers, stop it. It doesn’t exist. That ideal buyer isn’t there anymore. It’s now a decision-making team made up of different people. And quite honestly unless you’re into heavy big data analytics, it’s hard to model the way a decision-making team interacts and makes decisions.

What you much better off doing, is making sure that you put your offering out there in a way that’s easy to understand in a short amount of time, that’s digestible and shows the value of fixing the problem that your product or solutions solves. That’s how you reach these new younger buyers more effectively.

Stop the Whitepaper’s

Next whitepaper’s suck. I hate to tell you that whitepaper’s suck, as I know you have a lot of time and effort invested in them. Remember when I said we had this new younger workforce, and they don’t read print? Well, that includes whitepapers. You’re better off taking that same efforts and resources you would use to create a white paper and instead make a video short. And on that video short, have one of your real clients talk about how you helped them solve a problem. Nothing about you, or your solution, or your company. But how you actually helped them solve a problem. Make that video less than three minutes and that’s your new white paper and its an awesome way to be marketing in Oil and Gas.

Content is Black Gold

Then content is the new black gold. If your website and  your online presence is still doing the old magazine style approach, where it’s basically an ad or catalog showcasing your products and services. Stop it! Start thinking about all the questions that your clients and prospects asks you. Everyone of those answers and questions are the subject for your content. Create some good content marketing around this and you are now producing black gold.

And yes it’s going to feel like you’re giving away stuff for free, stuff that you could charge for. But let me tell you, we’ve been doing this for years and it pays off times a zillion. Content is now the king of marketing in Oil and Gas. Get your teams out there to start creating content that’s useful, valuable and easy to consume,  and you’ll be way ahead of everybody else.

Engagement Beats Exposure

Then engagement beats exposure every time. It used to be your marketing team would go back and look at all the likes and new page views they generated. In todays world in marketing in Oil and Gas, that doesn’t matter. Let me tell you what matters – engagement. I would rather have one person interact with my online presence and buy from me, than a hundred thousand people that come but never buy from me.

Marketing in Oil and Gas

That’s engagement, the one person that interacts and buys from me. The thousands of people that come and don’t ever reach out to me, that’s a waste of my time. So quit looking at data and numbers about driving a lot of traffic, and instead look at how much you are driving engagement. How much is your marketing in Oil and Gas helping prospects engage with your sales team. So engagement beats exposure every single time.

It Doesn’t Work When Marketing in Oil and Gas

Then here’s one you have to be really careful of. What works as far as marketing in other verticals, probably doesn’t work the same or maybe not in oil and gas. I’ll give you a great example. There’s a lot of companies out there doing a lot of really good work with paid Facebook ads, selling a lot of products and services. I’m going to tell you right now, nobody in this industry will ever buy a blowout preventer, a tree or a PLET from Facebook. It just doesn’t work.

So when you’re looking at your marketing strategy, or maybe bringing in some marketing consultants, Just know that because they’ve been successful somewhere else, don’t think they can take that same success and forklift into marketing in Oil and Gas. Because quite honestly, it doesn’t work and they will fail.

Marketing in Oil and Gas Should Rely Less on Exhibiting

Then exhibiting, actually spending your money to exhibit at a trade show, conference, expo, etc. it works less and less each year.  And we no longer recommend it when marketing in Oil and Gas. But you know what does work? Speaking. Let me give you perfect example. I was asked to speak at a technology trade show, and I gave really good value for the money (I got paid to do it). What I spoke about was how sales is changing in Oil and Gas. Well if you think about that, everybody that came to listen to me had an interest in learning why sales is changing.

Of the thirty seven people that listened to me speak, twenty of them reached back out to me. Why? Because as I was speaking I was effectively able to have twenty one sales calls in an hour,  based upon having a room full of people listing to me. Versus me trying to go set up appointments and going to meet these 20  people one on one. So getting on the speaking circle in oil and gas is awesome and can be extremely rewarding. But exhibiting every year, it’s less and less a good return on your investment.

Thought Leader is Your Goal

Then being seen as a thought leader, is way better than spending big bucks. I know a lot of oil and gas companies have spent a lot of money in their marketing efforts. And honestly they could take a tenth of that spend, figure out how to position themselves as a thought leader and be way ahead of their competitors. Now they’re no longer a vendor, they are a thought leader. That drives a totally different engagement model and the leads start pouring in.

What happens is when you’re seen as a thought leader, you’re seen as the expert. So beating you up on price, features or functionality just goes away. So being a thought leader is much better than have big dollar marketing budget spend.

Marketing Automation is a Must

Then pay attention please, marketing automation – you got to learn it and use it or you’re going to disappear. The world is speeding up. Buyers are consuming information around products and services faster and faster. You have artificial intelligence, you have bots, you have some very advanced algorithms shuffling things around. I mean look at your Facebook feed, Google, or any another social platform. Pay attention to the ads and stories it shows you. You have to learn how to do the same thing. And I don’t necessarily mean you, but your company has to learn how to do that and use it effectively. If not, you’re going to be left behind. It’s marketing automation is coming at us like a freight train.

SEO and SER is Vital When Marketing in Oil and Gas

And then the last one, search engine results is the new lead driver. Go open your browser of choice right now, and type in oil and gas keynote speaker. Type in oil and gas speakers, type in oil and gas sales experts, you’ll see me come up number one. Think about what that does. Anybody on the planet that looks at that sees me first, and they reach out to me. That drives all of my leads for my business. And it does it really well.

So just remember you can’t fool Google, you have to put good, relative, useful and easy to consume content out there. But search engine ranking is a new way to drive leads. We spoke at GeoConvention last year, and we did the research beforehand and searches online for supply chain has grown 1700% in the last four years. Why? Because the old guys that used to know who their valve vendors were, that had and used paper catalogs, they’re gone. The new guy who is part of this new younger workforce, when his manager says “Hey, give me some one-inch ball valves”, the first thing he does is he Googles it. So your search engine rankings are dramatically important.

Right now if you don’t rank well for what you’re doing, you’re in an okay place. But what’s really happening is you’re getting ready to get left behind by new, quicker and more nimble competitor of yours. One that you may not even be aware of today and that you may not even see coming. And once they grab that number one or two spot, it’s really hard for you to get it back. So SEO (search engine optimization) and  SER (search engine ranking) is a new lead driver.

I’d Love to Help You

I hope this helped. If you like what we’re doing and you would like me to come speak to your group, let me know. Just reach out by clicking here and I would be happy to share details.

Folks, I hope this helped. We will see you next time.

You Gotta Go. IDT Expo, Interview with Wendy and Chris

Click here to learn more and register.

 

Mark: Hey, folks let’s learn something new about the oil and gas industry.

All right. Today, we’re in beautiful Magnolia, Texas and I am in a part of Magnolia, Texas I didn’t even know existed. And, Chris, we’re actually in your house today, aren’t we?

Chris: We are. We sure are. We’re in High Meadow Ranch.

Mark: High Meadow Ranch. It’s beautiful out here. We actually saw a deer in the middle of the day walking down the side of the road.

Chris: Yeah. They’re all over the place. Wait ‘til night, they really come out.

Mark: Oh, I bet. And, we’re not just sitting here with Chris, we’re actually sitting here with Wendy.

How are you doing, Wendy?

Wendy: I’m doing great. Thank you.

Mark: Yeah. Y’all have something really exciting going on. Now, if you’ve watched this for any length of time you pay attention to the podcast, you know I have a love affair for the intersection of oil and gas and technology. And y’all are actually kicking off your first inaugural event, aren’t you?

Chris: We are. Yeah, on June 28thwe’re having our first event IDT Expo and we’ll bring in together technology companies, operators – oil and gas operators, and then investors.

Wendy: Yeah. And so, if you’re in that world, if you want to see what that looks like, if you want to do something that’s new that’s refreshing, you need to come to this. And, I don’t care if you’re on the upstream side of the house, the midstream side of the house, downstream side of the house, you need to understand what’s going on in the investing world and with technology because this technology revolution is coming out of our industry like a freight train, we can’t stop it, but it’s great.

Now, Wendy, I’ve got a question for you. This is your first time that you’re doing this, so you’re a little worried about all the pieces coming together at the same time?

Wendy: Well, this is the first time we’re doing the IDT Expo. Chris and I had actually done these sorts of events in our previous career, so I’m not a newbie to this one, but this is bigger and better than we’ve ever done. So, that’s the exciting part and we’re reaching out to a wider audience now

Mark: Yeah. And so, y’all are going to have operators, technology vendors, and investment folks all in the same place at the same time?

Wendy: That is correct. Yes. And we will be hosting technology companies who are the prime sponsors of our event. So, it’s  a great opportunity for the operators and the investors to come to meet up with the technology companies to find out what they’re working on, what’s happening in their world and the whole idea is to connect them bring them all together to start the conversation.

Mark: Yeah. And this is awesome. And let me tell you, you know what makes this really awesome?  You would easily pay a thousand, fifteen hundred, two thousand dollars to this. Chris, how much is it again?

Chris: Zero.

Mark: You heard that right. Zero. We’re going to be there as press. If you come, reach out to us, hit us up on Twitter, we’d love to chat with you. I can’t wait to see this thing get kickoff. Go. We’re going to put a link in the show notes.

Chris, if people want to learn more, where should they go?

Chris: They go to www.idtexpo.com.

Mark: Yeah. We’ll put a link in the show notes. Like I said you go click up, go sign up now because it’s going to fill up fast.

Wendy, are you still looking for any sponsors?

Wendy: Yes, we are. We do have positions that are still available. If you are interested in participating with this, again, go to our website, IDTExpo.com. You can connect with me there and I’ll be more than glad to give you the information needed to be a part of what’s happening.

Mark: Go sponsor now. This is going to be awesome.

Chris, Wendy, thank you so much for your time today.

Chris: Okay. Thanks a lot, John, I appreciate it.

Mark: Yeah, except it’s Mark.

Wendy: Mark.

Mark: Folks, I hope this helped. We will see you next time.