Day: November 1, 2017

ISSA Chili Cookoff, Free Beer and Process Control. Interview with Craig Longcor


Click here to learn more about the ISSA Chili CookOff and attend for free.

Mark: Hey, folks let’s learn something new about the oil and gas industry.

All right. We’re sitting here in TechStar with Craig.

How are you doing today, Craig?

Craig: I’m doing great. Thanks.

Mark: And so, you and I both have an event that we love to death that you are involved with which is the ISA Chili Cookoff, but the venue got moved because of the hurricane.

Craig: That’s correct. For years we’ve been hosting out, our venue has been in Houston Farm and Ranch Club and hurricane Harvey of course devastated it like it did so many other things. So, we were able to keep the date the same at November 9th, but we pulled off a minor miracle and found a new location and it’s called the Oil Ranch Hut in Hockley, Texas

Mark: Yeah. And so, if you’ve watched the blog for any length of time, you know that every year we’re at the Chili Cookoff. This is a big event around process control, but the money actually goes to a great cause, doesn’t it?

Craig: Yeah. So, our sponsors and our members are all involved in the oil and gas industry, but the purpose of this event is to raise funds for scholarships to students.

Mark: It’s a great event with all your peers in the oil and gas industry. If you’re in that process control world or you want to learn about the process control, what’s so cool about this is all the vendors are there, but they’re not trying to sell you anything.

What they’re doing is they’re trying to win a prize because everybody cooks chilies, so you get to eat get to drink beer and you can just talk to guys about process control and they’ll show you everything behind the hood including TechStar, y’all are going to be out there, aren’t y’all?

Craig: Yes. We’re going to be out there. We’ve been out there for I don’t – before I came to work at TechStar. But, there is no fee for attendees, it’s free of charge. All the beer and chili you can stand is free. The real benefit for people who attend is that there is going to be like forty nine different companies from the oil and gas industry that will have products to display and demo and just talk about to explain to you how – how the product works and how it benefits you.

On top of that, you get to network with all the – your co-workers that are also in the industry.

Mark: Audience, you have no excuse not to show up.

Craig, if they want to learn more, what’s the website?

Craig: It’s And there’s a scrolling banner across the front that gives all the details on the event, when it starts, where it’s at and how to get there.

Mark: Yeah. And so, folks we’ll put links to the show notes, so this way you don’t have to be writing down. But, I’m telling you go and if you go, hit me up on Twitter. Craig will be there, the whole Oil and Gas Global Network will be there. We are actually probably recording some podcasts and videos, so track us down. It’s a great time, it’s worth your time going. Go.

Craig, thank you so much for your time today.

Craig: Thank you, Mark. I appreciate it.

Mark: Yeah. So, folks I hope this helped. We will see you next time.


You Should be Reading More Books

I saw a post on LinkedIn last week. The writer of the post suggested that one cannot learn to sell by reading books. This statement is true, but not in the way the poor writer suggests. His suggestion is that there is no reason to read books to improve your performance, and that suggestion is not only incorrect, it is as stupid as it is dangerous.

Read more booksI can’t imagine missing Neil Rackham’s SPIN Selling. That book provided me with the awareness that selling was, in part, about the exploration of the implications people and companies face when they don’t change. We talk a lot about “insights,” and there are plenty of books about that idea now, but Rackham was way out ahead here. Had I not read that book, I would have also missed the idea of an “advance,” a commitment that moves an opportunity forward without being the final ask. (This is idea was the spark for my second book, based on my experience using Rackham’s idea. You are free to insert your own quote about standing on the shoulders of giants here, should you decide it necessary).

More still, had I not read SPIN, I would not have bought Major Account Sales Strategy, still my all-time favorite sales book. These two books helped me personally generate hundreds of millions of dollars in sales. In total, I might have paid $50 for both books.

Thankfully, as a young person, I believed there were people who knew a lot more than me, and whose knowledge I could steal for myself simply by reading a book. I believed I could accelerate my acquisition of a certain outcome by reading and applying what I read.

What if I would have missed Stephen Covey’s The Seven Habits of Highly Effective People? I would not have realized as early as I did that who you are matters more than what you do. I would have also missed all the books he wrote after that one, all of which changed by life and my results, Like First Things First.

If it were not for books, I would have never found Howard Bloom, and I would have never read The Lucifer Principle: A Scientific Exploration of the Forces of History. Had I not read that book, I would believe that the word “meme” means funny ideas shared on the Internet and not the larger idea of how ideas infect our minds and how they spread.

I would not have become interested in evolutionary psychology were it not for Howard’s book. Were that not true, I would not have walked the shelves of Barnes & Noble and would have missed The Moral Animal: Why We Are the Way We Are:
The New Science of Evolutionary Psychologyby Robert Wright. I would have missed a book that increased my understanding of the deep structural psychology we humans share.

Had I not trudged through The Black Swan: The Impact of the Highly Improbable, despite it being difficult, I would never have picked up Taleb’s Antifragile: Things That Gain from Disorder, one of the books that gave me a much clearer set of life and business strategies.

Ken Wilber’s A Theory of Everything: An Integral Vision for Business, Politics, Science and Spirituality, I would never have picked up Sex, Ecology, and Spirituality—along with the rest of his 40+ books. Having read these books, the lenses I look through are so much clearer. I only wish I’d read them sooner.

I can’t imagine missing Mastery by George Leonard, As a Man Thinketh by James Allen, Boyd by Robert Coram, and every book Tom Peters ever wrote.

The list of books that have helped me produce better results in business and in life would take dozens of newsletters. Any suggestion that you should not read books should be rejected with extreme prejudice, and you should think carefully about taking any advice from people who believe there is nothing to learn from others if it has been published as a book. There is no reason to remain ignorant when help gaining knowledge and understanding is available to you for a song.

What is on your book stack?

Comment to send me your thoughts, ideas, and stories. Hit forward to send this newsletter to someone you know who could benefit from reading a book! Ask them to join us here each Sunday by signing up at

Do good work this week, and I’ll see you back here next Sunday!

Anthony Iannarino



Contributor Anthony Lannarino is an entrepreneur, speaker, author, and consultant. He writes daily at and you can subscribe to his newsletter at