Learn the top 3 key business drivers gleamed from the Offshore Technology Conference. And to check out Signet Interactive click here.
Transcript of Session –
Hey, folks. Let’s learn something new about the oil and gas industry.
All right. Today show, we’re going to talk about three key business takeaways from OTC 2014. Ready?
Number one. We predicted that dead on over 108,000 attendees turned out for OTC. It’s the largest attendance since 1982 which tells you one thing, tells you the offshore industry is back with a vengeance which is just awesome.
Number two. Nowadays, we figured out online presence is a must. It used to be years ago the oil and gas industry did vendors of people that they knew, right? Well, now, there’s a new breed of people entering the industry and they’re searching for new vendors to do business with, but they’re doing it online. So now, digital marketing is something as vitally important for your business.
As a matter of fact, 56% of oil and gas companies are now looking at new vendors, they weren’t even looking at it for years ago and they’re looking at these new vendors online. So, if you don’t have the online presence and a digital marketing strategy in place, you’re in trouble. Which by the way, speaking of that, we use Signet — the team at Signet Marketing for our digital marketing. We’ll throw a hyperlink up there. They’re a topnotch company in oil and gas industry. Look at them, they can really help you out.
Number three. Service companies are in the fiercest competition I’ve seen ever, right? So the Halliburtons and the Baker Hughes, the [Sanjels], the Weatherfords are hammering each other to capture a lot of these business and there are new service companies entering the industry every day and all of them are looking for new technology and new process to help serve their clients. So, if you have a new technology a new process, hit the service companies first, you’ll be glad you did.
Hope this helps. We will see you next time.