Come learn how Meisa designed and implemented a marketing strategy that not only drove more business than cold calling, but also put her company in front of all of their competitors. To find out more about Meisa click here.
Mark: Hey, folks. Let’s learn something new about the oil and gas industry.
All right. Today, we’re in wonderful Needville, Texas and we’re at Los Charros which is an awesome Mexican restaurant here. If you ever get a chance, you have to come by and check it out. The food is really great and it’s inexpensive.
And today, we’re lucky enough, we have Meisa here. How you doing?
Meisa: Hey. How are you? I’m doing really well. Thank you.
Mark: And Meisa’s head of marketing over at Croft. So, we’re going to have a discussion today about digital marketing in oil and gas industry because a lot of people don’t think these two things go together, do they?
Meisa: No, they don’t.
Mark: Yeah. And part of that is the oil and gas industry’s fault. It’s very slow to adapt anything new including digital marketing. So, you have a very interesting story and your story basically is you got hired by the company as a sales rep?
Meisa: A business development rep and – but they didn’t have any marketing to backup what they were selling and it’s a product in a service to other oil and gas companies, so we had to build the infrastructure behind it and there was none. The website as actually hosted on a blogging platform with no landing pages, no site pages, no call to actions or anything like that.
Mark: So, they had really no digital marketing going on, right? And so, you went in as a sales person you realized it makes better financial sense to actually spend your efforts and your resources on building some marketing, right?
Meisa: Correct. Yes. So, we had to build the social media, the SEO, all of the things that would develop the digital marketing aspect of it for inbound marketing.
Mark: So, in this, let me guess, this thing starts driving a lot of inbound leads for your company?
Meisa: Correct. To the point that we no longer have to call or cold call or do outside sales. So, we actually have the inquiries coming to us and they’re qualified leads because they’re actually specifying a need based on whatever products that they need.
Mark: So, I want to make sure I get this straight, so a typical oil and gas company who’s had a bunch of people that were cold calling chasing leads, you come and you turn that on its head and now you have leads coming in the door for you?
Meisa: Correct. Yes.
Mark: So, see folks what happens when you modernize and you actually step into digital world, it drives major sales results. So, let me ask you just off the top of your head, if you think about the work that you’ve done to kind of flip that model, you think the results are equal or better that with the old fashioned way they were doing cold call?
Meisa: Much better. Much, much better. The fact that you’re showing up on the first page of Google and you’re not paying Google to do it for no ad or it’s nothing there, it’s all organic growth, you can’t – you can’t compete with that with cold calling and brand recognition, name recognition, that’s all out there now.
Mark: So, how awesome is that? Imagine if you’re an oil and gas company right now and you’re struggling with business and all of a sudden you hire someone like her and she comes in and turns that machine on where your phones ring off the hook, how awesome is that?
So, if people wanted to find out more about you and what you do, where should they go?
Meisa: They can find me on LinkedIn. It’s Meisa Gannam.
Mark: Yeah. And, we’ll stick a link in the show note, folks. So, thank you very much for joining us.
Meisa: Thank you so much for having me.
Mark: Folks, I hope this helped, we will see you next time.