Decision intelligence for energy.
We help technology, software, equipment, and services companies make the high-stakes commercial decisions of selling into oil and gas — and make them defensible. Two arms, one discipline: the go-to-market intelligence that turns a strong product into a won deal, and the AI decision governance that keeps an AI-influenced decision defensible in front of a regulator, board, or plaintiff. We lead with the go-to-market work. It is what most of our clients hire us for.
Better decisions: go-to-market intelligence · Defensible decisions: AI governance (DIG)
Go-to-market intelligence, in five parts
Since 2010 we have run the research and strategy behind selling complex products into energy. Every engagement moves through the same five questions — in order.
Value-chain fit
Where your product actually sits in the oil and gas value chain — and how a horizontal value story lands with energy buyers. Same structure, energy-true proof.
Who has the problem
Buyer-behavior research: how operators evaluate and buy, who they listen to, where they form opinions — grounded in fifteen years of research into selling complex products into energy.
Decision-makers & stakeholders
The people behind the purchase: who authorizes the deal, who influences it, and how the buying committee actually moves. This is the map most vendors never build.
Market-entry strategy
Where a newcomer wins first in a crowded vertical: submarkets, partners, the wedge. Backed by fast, survey-driven route-to-market validation of which segment is actually ready to buy.
Executable traction plan
Message House, positioning, seller enablement, and the demand-generation-vs-harvesting call that decides whether SEO is even the right lever. A launch plan your team can run.
You stop guessing how your buyer buys, and start selling to how they actually do.
The capabilities we are hired for
Every engagement runs on the five-part spine above. These are the decisions it gets pointed at.
Buyer-Behavior Research
How operators evaluate and buy, who they listen to, and where they form opinions — the research layer under every other decision.
Buyer Decision Simulation
Stress-test positioning, market entry, product concepts, buyer objections, and sales narratives using evidence-grounded synthetic buyer panels before committing major budget or commercial resources.
Market-Entry Strategy
Where a newcomer wins first in a crowded vertical: submarkets, partners, and the wedge that opens the account.
Product Launch and Positioning
Message House, category language, and proof structure — so the product is understood before the sales team has to explain it.
Verticalization
Turning a horizontal product story into one energy buyers recognize as their own, with energy-true proof rather than energy vocabulary.
Route-to-Market Validation
Fast, survey-driven validation of which segment and channel is actually ready to buy.
We ship the binder. Not the memo.
BigLaw firms publish interpretations of TRAIGA, the EU AI Act, and Section 1557. We build the shippable artifacts — AI system inventories, NIST AI RMF mapping documents, intent packets, cure playbooks, technical files, vendor questionnaires — that invoke safe harbors, satisfy documentation requirements, and hold up under audit.
Every engagement is delivered through the Digital Information Governance® (DIG) framework — the four-pillar meta-framework we built to translate TRAIGA, the EU AI Act, NIST AI RMF, and ISO 42001 into a single operational binder.
Approximately 70% of the obligations across all four 2026 regimes overlap. Built correctly, a single governance binder satisfies all four — with Texas-specific appendices for state cover, EU Annex IV appendices for cross-border exposure, and NIST-structured controls for the federal civil rights overlay.
We do not sell SaaS. We do not write law firm alerts. We ship the operational artifacts — the shippable proof you can defend.
- AI System InventorySHIPPABLE
- NIST AI RMF MappingSHIPPABLE
- Intent Documentation PacketsSHIPPABLE
- Red-Team Testing ProtocolSHIPPABLE
- Cure Playbook (552.104)SHIPPABLE
- EU Annex IV Technical FileSHIPPABLE
- Vendor Due Diligence KitSHIPPABLE
- Workforce AI Use PolicySHIPPABLE
Each artifact maps to specific clauses across TRAIGA, EU AI Act, NIST AI RMF, and ISO 42001. Not slideware.
Three ways to engage the governance practice
Fixed scope, written deliverables, and an honest recommendation on which tier — if any — you actually need.
Texas Ready
For Texas operators with no material EU or federal-funded exposure who need to be demonstrably TRAIGA-compliant now that enforcement is live — delivered in 4–6 weeks, fixed scope.
Cross-Border Governance Binder
For operators with any EU customer, joint-venture asset, or AI-generated output consumed in the European Union. One binder, four frameworks — TRAIGA + EU AI Act + NIST AI RMF + ISO 42001.
Governance-as-a-Service
Drift monitoring, regulatory watch, annual re-certification support, incident response standby, and quarterly executive readouts — the retainer that maintains your binder as AI, regulation, and your workflows evolve.
Every binder build starts with a 5-day assessment.
Whether you end up in Tier 1, Tier 2, or Tier 3, we start the same way: a written gap report, a punch list mapped to your regulatory posture, and an honest recommendation.
$5,000 · 5 working days · Fixed scope
Picking the right tier
Pulled from real conversations with Tier-1 EPCs, supermajor operators, and PE-backed leadership teams.
We already have an AI department. Why would we need this?+
How is this different from a Big Four AI risk consultant?+
What if we're using Microsoft Copilot — isn't that the AI policy?+
Can we do the 5-day Assessment first and decide on tier later?+
What if our AI exposure is mostly through vendors, not direct?+
Question we didn't cover? Bring it to a 30-min discovery call →
Talk to us about your go-to-market.
Whether it's the commercial decision of entering the energy market or the defensibility of the decisions your AI already touches, every engagement starts with a conversation.