• August 11, 2017
  • Mark LaCour
  • 0

Finding the right Oil and Gas Speaker can be a challenge, so we decided to help.

Oil and gas speaker, how do you choose the right one? If you’re going to hire an oil and gas speaker for your event, conference, expo or meeting, you need to make sure you’re hiring the right person. You have a lot of people dependent on you making the right decisions, and we are going to give you some guidelines to help.


We will talk you through the things that you need to look for when you’re hiring an oil and gas speaker. The first one? What is the goal of the event that you’re putting on? Is this is a team building exercise? Are you trying to educate an audience? Is this a conference where you’re trying to showcase a new product or a new idea? Until you understand what is the goal of the event, you really can’t even begin to start choosing the speaker.


What is Your Oil and Gas Speaker Budget

Then, this is a big one. What is your oil and gas speaker budget? The range that you pay for people to speak in oil and gas events can go from literally zero for somebody who’s just getting started to maybe $20,000 or $30,000. Without knowing your budget, you don’t know how to be able to narrow that field of people that can help you accomplish your goals.


Then, what type of speaker will make your event successful? An industry expert. Or an oil and gas industry expert speaker, such as me. A celebrity speaker, such as Mark Zuckerberg or an athlete speaker, such as George Foreman. There are professional speakers, or internal speakers. Without understanding what type of speaker you need to make the event successful, you won’t be able to figure out who actually need. And each one of those types of speakers brings a different strength and a different purpose to your event.

Oil and Gas Speaker

Next what is the message you’re trying to convey? So if you’re talking about product launch, that’s one type of message. If you’re talking about some changes that your company is going through, that’s another type of message. Or if you’re trying to motivate a part of your company or a team, that’s another type of message and certain speakers are better off at delivering certain types of messages. So if you want an oil and gas speaker, what is the message that you’re trying to convey?


What is the Make-Up of Your Audience

And then what is the make-up of your audience? So in a conference or expo you have a bunch of people from all ages from all different backgrounds walking the floor. Are you trying to capture their attention? Or are you trying to educate them? Is this an internal audience? Or is this a bunch of your senior leadership? Are they new hires? Or a bunch of young professionals? Maybe even a bunch of Oil and Gas entrepreneurs? Without understanding the make-up of your audience, you can’t find the right person who can help you communicate the message you’re trying to convey to that audience.


Next what type of event is it? The type of speaker that’s successful in a live outdoor event is really radically different than a type of speaker that’s successful in a small 10 to 12 person internal event.  One of them is very good at pumping up an audience, reading the energy and getting everything’s going. The other one is really good at connecting one-on-one with those individuals out there. So you have to understand what type of event it is.


Shortlist your Oil and Gas Speakers

Once you have all these figured out because we live in 2017, you should be at the point be able to shortlist your potential speakers. Go check them out online. Every professional speaker I know including us, has at least a YouTube channel if not a website. And usually everything is published on all types of social media. Go pay attention, go watch them speak, listen to them, watch their body language. Is this the type of person that clicks with you with and what you’re trying to accomplish? Take that shortlist, go online, and check them out. This will help you narrow everything down.


You Should be Talking to the Oil and Gas Speaker Themselves

Then once you have it narrowed down, ask for contract terms upfront. Read the contract. If you don’t understand, reach out to them. And at this point, you should have gotten past speaking to the assistant of the speaker. And you should be talking to the oil and gas speaker themselves. Or at least to have a phone conversation with the actual speaker.


What is the travel and entertainment part of their contract look like? Do you have to pay upfront? What about timelines and commitments? Are they able to meet your timelines for your oil and gas event, or do you have to try to work your event around them? All that should help you narrow it down to the one speaker that will do the best job for you. And make sure you accomplish your goals.


So once you have all these stuff done, take a breath, relax, enjoy. You have now hired an oil and gas speaker that’s going to make you look good, that’s going to make your event successful and make the audience very happy.


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