Mark: Hey, folks let’s learn something new about the oil and gas industry.
All right. Today, we’re sitting here with Rick with Rigstar. How are you doing, Rick?
Rick: I’m doing great. Thanks.
Mark: And we’re going to talk about a conference that we go to every year, OilComm. Now, Rick you’re not just somebody that’s going to be at the conference, you’ve actually has been heavily involved with Oil Con for a long time.
Rick: Yeah, absolutely. So, I’ve been – I’ve been a member of the advisory board off and on over the last seven years, about five years on the conference advisory board. I’ve attended – worked for ExxonMobil for ten years. We were the group responsible for telecom on offshore oil rigs and land based rigs and temporary offices, so we’ve attended as a buyer.
When I made my way over to another one of the vendors at the show, I spent two years attending as a vendor. I spent a couple of years attending just as an outside person to the oil and gas industry, but not in telecom and now, I’m going to be back as – as a vendor again. So, kind of a well-rounded experience there attending from all angles.
Mark: Yeah. And so, from your experience if somebody is out there listening and they’re trying to figure out if they want to attend the OilComm, do they want to expend their travel budget, what would you tell them?
Rick: Well, so OilComm is just a two-day conference in Houston. It’s scheduled again this year back at the Houston Westchase Marriott. It’s right in the heart of the energy corridor of Houston on the west end of Houston.
It’s kind of like a one-stop shop, you are able to interface with every primary vendor in the industry from whatever telecom band you like you operate in. But, there’s folks from all the major oil and gas companies and service companies and it’s really an opportunity to get time in front of everybody that are your peers in the industry. It’s a really great value for sure.
Mark: Yeah. And so, you know we’ve been harping a lot on how technology has changed and technology continue to pour into our industry, part of that technology’s ability to work is its ability to communicate to talk and this is what it all comes about all the different venues all the different platforms that you actually can have communications.
So, you may not have attended OilComm in the past, but if you’re involved in any type of technology you need to understand how things talk and that’s what OilComm is a great event for.
Rick: Certainly. And, in OilComm while its primary focus is the telecommunication side of the business, you’re absolutely right there are folks from the cybersecurity point of view. There is going to be folks there from the physical hardware from the overall managed service side.
But, again, the real value comes in in the halls not just in the in the speaking sessions which I think we’ve got over 30 speakers this year from a variety of different country — countries and companies. But, going between the expo floor and the conference sessions or just on the expo floor, you’ll have an opportunity to meet and collaborate with people that are in similar roles in both competitor companies and your service companies and you don’t get a chance to get everybody in one spot very often.
Mark: Yes, that’s the part that we love about this, everybody is there. So, all three podcasts will be there. We would be there as press. We’re recording podcasts from the event.
Now, OilComm pushed out due to the hurricane Harvey, what’s the new date?
Rick: So, December 6th and 7th. Yeah, hurricane Harvey blew it out a few months, but the timing is going to be just right for everyone.
Mark: Yeah. And if people want to learn more about OilComm, where should they go?
Rick: So, OilComm.com, the website. Certainly you’ll find that there’s also another show at the same time called FleetComm if you’re on the fleet side of the business, but all that information is on the website a list of the speaker gallery, a list of the all the exhibitors, and a whole conference agenda as well as the networking events which are again a great way to meet industry colleagues.
Mark: Yeah. So, we’ll put links in the show notes, so you don’t need be writing anything.
Rick, thank you so much for your time today.
Rick: Certainly. Thank you very much. I hope to see everybody at the show.
Mark: Yeah. So, folks I hope this helped. We will see you next time.
Why attend NAPE? Come learn why you should attend NAPE and what you need to do to get the most out out of it. To learn more about NAPE click here. NAPE is oil and gas industry’s greatest marketplace for the buying, selling and trading of producing properties & prospects. This is one of our top shows, and we make sure to attend every year. This show brings oil and gas professionals together to do business, network and have a productive time.
And this is not just a one time event. There are 3 expos every year, 2 in Houston & 1 in Denver all focused on executing deals. The internationally recognized NAPE was established in 1993 by AAPL and also includes IPAA, SEG and AAPG as partners. For more information go here http://www.napeexpo.com and follow NAPE on Twitter at @NAPE_EXPO.
And finally why attend NAPE? Because its the only Oil and Gas show I know of where everybody that is attending is going to either buy or sell something. Making the atmosphere simply buzz with excitement and high spirits.
Our #1 Oil & Gas podcast will be recording live from the show floor, with a special focus on Why attend NAPE. And modalpoint will be shooting video shorts at the expo, once again on Why attend NAPE. If your going feel free to reach out to me on twitter @Mark_LaCour as I would love to connect!
Mark: Hey, folks let’s learn something new about the oil and gas industry.
So, today it’s freezing day in Houston, it’s below 50 and the rest of the world will say you’re crazy, but in Houston that’s cold. And I’m sitting here with Jeanine at the Beans Coffee Shop.
Jeanine: Hey, Mark. How are you?
Mark: I’m very good. And we’ve done this before once before.
Jeanine: We have round two.
Mark: Yeah, round two. And I actually did something very embarrassing that’s on the blooper reel of the first one.
Jeanine: But you didn’t do it today, so thank you.
Mark: Yeah. And so, we’re going to talk a little bit about NAPE. Now, you’ve been involved in NAPE for a long time and your current role at NAPE is?
Jeanine: I’m the current chairman of the NAPE Operators Committee.
How to Get the Most out of NAPE?
Mark: Yeah. And so, one of the things – there are couple of things we want to cover about NAPE day. So, first thing is if you’re going to attend NAPE, what are some of the pointers that you would tell somebody to make sure they get the most out of their trip to NAPE?
Jeanine: I would tell everyone to use their time efficiently. It’s a large space, it’s over fourteen acres that people have to cover with – we’re expecting ten thousand people and seven hundred booths. So, you’ll be – there’s a show guide that’s available to be able to target out what you want to see where. And then secondly, to go online ahead of time and maybe to download the app because it will help you to be able to plan your time more efficiently.
Mark: Yeah. And then, we always tell people plan. Whatever your goals are, figure out tactically what you need to accomplish. So, if you’re a salesperson and you’re looking to get more prospects whatever your product or service is, at NAPE who are the companies that may buy from you. Figure out where their booths are, figure out a game plan, but that planning is crucial, if you don’t plan and just show up, you won’t accomplish anything. Would you agree with that?
Jeanine: Yeah, absolutely. So, you have two days from 8:00 ‘til 5:00 to target as many people as you need to. Those days pass by pretty quickly in a very large crowded space, so to be intentional about what you want to accomplish.
Why Attend NAPE?
Mark: Yeah. Now, the second thing I want to cover, it is low crude price market right now. I’ve gotten a lot of calls and e-mails from people saying, “Mark, why should we attend NAPE?” Let’s talk about that a little bit.
So in this low crude price market, why attend NAPE?
Jeanine: Okay. People forget when NAPE was created in 1993 the price of oil was $16, so it’s a little higher than that now. The first eleven years were $30 and under, so it’s the value of being able to go to a central marketplace where all the deal makers and decision makers will be and to see what opportunities will avail itself in 2016.
Mark: Yeah. Now, this is really cool, so NAPE got it started in a low crude price environment?
Jeanine: 1993, the price of oil was I think $16.24, so the first eleven years that was below $30.
Mark: Yeah. So, think about that, if NAPE got it start there in a low crude price environment and it’s still here and it’s grown as much as it has, there absolutely is value in going.
Now, from our end, one of the things that we get a lot of is, you know, why should we spend our travel money going to NAPE. And one of the things that we’ve said a couple of times is you – there is no other place on the planet where deals are being made where people go to a show with intent of buy and sell something.
Jeanine: Right. So, you’ve got the investors are there, you’ve got the expirations were there, you’ve got the development teams that are there, so in two days you can network with over ten thousand people from around the U.S. And then, in addition to that there’ll be two days of prospect presentation booths, so there’ll be a domestic venue and an international venue. So, fifty six countries will be represented, almost all the states will be represented, so it’s probably worth the travel time to be able to come for two days to see everybody that you need to see versus spreading that out over lots of travel dollars.
Mark: Yeah. And we’ve talked to both sides of the fence, you know, in this low crude price environment, there’s a lot of properties out there, you basically can pick up for pennies on a dollar. So, if you’re an investor and you have capital, why would you not come here and make something like that. Then, on the flipside if you’re somebody looking for somebody to pick up properties, they know that it’s a low crude price environment, so they’re in the mood to buy.
So, we’re going to be there, Jeanine, you’re going to be there.
Jeanine: Absolutely. So were ten thousand more of our friends.
Mark: Yeah. So, if you’re on fence and you’re not — haven’t decided whether you or your people should go, I’m telling you go, you’ll be glad you did. Just plan a little bit ahead of time and everything will be worth your time and money.
So, Jeanine thank you so much for you time.
Jeanine: Thank you, Mark.
Mark: Yeah. Folks, I hope this helped. We will see you next time.
Understand the science that goes into planning an Oil and Gas event, and the steps needed to pull off a successful show. Plus what marketing steps are taken to insure only Oil and Gas decision makers attend to benefit the exhibitors and vendors.
Mark: Hey, folks. Let’s learn something new about the oil and gas industry.
We’re still in beautiful Longview, Texas and we’re still at Texas Classic Productions and we’re going to spend a few minutes talking with Amy.
Mark: So, Amy is going to give us a rare behind the scenes glimpse in what goes on when they set up one of these shows.
So, Amy, when you all are considering starting the show, what are some of the things that you have to think of?
Amy: The first thing that we think about is the condition of the market into which we’re expanding. We want to make sure that there aren’t any similar shows competing shows at the same time that we want to go into that market. And we need to make sure that the type of oil and gas professionals that we’re looking to recruit that we can serve their needs by being in that location.
Mark: That sounds like real market research gathering data?
Mark: Yeah. That’s good. So many people don’t understand how important that is, so this way you can better serve your audience.
So, once you figure out once you gather this market data and you figure out when and where you’re going to put an event, what’s the next steps?
Amy: The next steps are largely operational and so that involves securing the venue and updating all of our internal communication and external communication to announcing the show.
After that step, we go aggressively into marketing the show to potential attendees and potential exhibitors.
Mark: Yeah. And one of the things that you may not know about Texas Classic Productions, they only do oil and gas trade shows. The general public is not allowed in which is one of the reasons we find it so valuable and one of the reasons you should find this valuable.
So, once you all get to that point and you’ll actually launch the show, what happens next?
Amy: We establish our communications based on the different needs that attendees and exhibitors have by participating in our expos. And so, we create the message that we know will resonate with them based on data that we collect on a continual basis and use a variety of marketing channels to get the message out there.
We use e-mail, direct – direct mail campaigns, SEO marketing, advertising, partnerships with industry associations, trade publications, media partners, social media and more.
Mark: So, the message is out, the day the show arrives what happens then?
Amy: Everybody comes in and sets up and one of the things that happens at that point which again makes us different from a lot of oil and gas trade shows across the country is what you mentioned.
Exhibitors were there, the exhibitor set up, and then the attendees start to arrive. They come through, they talk to us at registration, and at that point, we qualify them to make sure that they represent the kind of attendee that’s going to bring value for our sponsors and exhibitors.
So, who is that attendee? That attendee is an oil and gas professional who’s currently employed within the industry, who’s in a position to either make or influence purchasing decisions in their organization.
Mark: Yeah. That’s awesome. So, you’re basically in a roomful of oil and gas decision makers. So, is you and your team’s work done once the show starts?
Amy: That’s when – that’s when a lot of the hands on work begins. Show days are busy days not only because of set up and because of just the nature of the show getting attendees in there and making sure that exhibitors and sponsors have everything they need. But, one thing that we’re constantly doing as the show is going on is communicating with everybody on the floor.
Communicating with people at check in and soliciting the kind of feedback that will help us make changes to things that may not be working or boost best practices that are happening the day of the show.
Mark: So, Amy, while the show is going on, are you telling that you’re still collecting data into week in the show while it’s in progress?
Amy: Yes. Any kind of information that we can obtain during the show to make it better while it’s happening, we need that kind of information. The show is just a day and a half long.
And so, any kind of information that will help us make thoughtful changes that could boost success for all of our participants, then that’s what we want to do.
Mark: And so, do you all take that information and while that show is going on automatically or already start thinking about the future shows?
Amy: Yes. All the feedback that we get from shows from attendees and exhibitors influence the changes that we make to future shows and that’s everything from the way that the show is set up, the timing of the show, the way that we market the show and even some things about registration of check in.
All those parts of the trade show that we can get feedback on, if we can make improvements there, then we absolutely take that into consideration.
Mark: Wow. I never thought about process improvement as far as it relates to trade show, that’s exactly what you all do, process improvement.
Well, Amy, look, I really appreciate your time. If somebody wants to find out more about Texas Classic Productions, where should they go?
Amy: They can go to www.texasclassicproductions.com and that gives you information about the organization, who we are and what we do. For information on the Oilfield Expo series, they can go to www.oilfield-expo.com.
Mark: Yeah. Folks, we’ll put link in the show notes so you don’t need to take anything.
Well, Amy, thank you so much for your time. I really appreciate you giving my viewers a behind the scene looks at what it takes to put on a show.
Amy: Thank you so much.
Mark: All right. Folks, I hope this helped. We will see you next time.
A great behind the scenes interview highlighting the benefits of attending an Oil and Gas trade show, from an industry insider.
Mark: Hey, folks. Let’s learn something new about the oil and gas industry.
A four-part series where we went to Longview, Texas and spent some time with Eli Logan and the whole Texas Classic Productions gang. No bullshit, they put on one of the best oil and gas trade show series in the world. So, if you have an interest in learning more about oil and gas or if you have a product or service that you’re trying to sell in oil and gas, you need to check this out.
We’ll also make sure to throw up some links on each one of these shows so that you can get some special rates when attending. So, enjoy.
All right. Today, we’re in beautiful Longview, Texas at Texas Classic Productions with Eli.
How are you doing Eli?
Eli: Fantastic. Thank you.
Mark: Yeah. Eli, in case you don’t know runs one of best organized trade show organizations in oil and gas. And today, we’re going to talk a little bit about – you have an upcoming show in April, right?
Eli: I do. It’s the Ark-La-Tex Oilfield Expo. It’s April the 1st in the downtown convention center in Shreveport.
Mark: All right. And so, as usual you only allow oil and gas people. And one of the things that make Eli’s show different than any other show is when you’re out there, you’re with your peers, there’s only oil and gas people out there. Let’s talk a little bit about that.
Eli: We arrived at this concept because we wanted to protect the investment of the exhibitors and create an industry trade show and not one that was open to the public not only can we create better value for our exhibitors, but when you get to the oil and gas community together, you know, all that collaboration and all of the networking that goes on provides for better results for both parties.
Mark: Okay. Now, besides one of the unique things is that you only allow oil and gas people into these trade shows, the other thing that I really like about your shows is it puts a lot of emphasis on the attendees, not just the exhibitors.
So, let’s talk about that a little bit. You don’t have speaking engagements, you don’t have sessions, let’s talk about that.
Eli: The reason why we do that is that we don’t want the exhibitors to have to compete for the attention of the attendees. And so, we do kind of a grassroots style trade show where it’s just focus on buying and selling. And so, there’s nothing but advantages to participation and no one really has to kind of make the calculation and see is this really worth it for our company to participate whether it’d be to send attendees or to participate on an exhibitor level. They don’t have to make the calculation, there is value there.
And it’s because we structure things so that it’s only people that are currently employed in the industry can attend. And, you know, when you bring those attendees in, you know, we want them to have purchasing authority now or sometime in the future or they’re looking to a solution to a problem or they’re there to look at the cutting edge technology that is employed in the oil and gas industry today. And so, if we set up that environment there, we can guarantee success for all parties.
Mark: Yeah. And you touched on some good points there on the benefits to attending. Let’s talk about that a little bit more. You know doing this all these years, what are the benefits do you see that actually help the attendees?
Eli: You know we serve attendees, you know, sometimes formally sometimes informally. I like to grab people, you know, my badge doesn’t identify my role and so, they know they’re talking to trade show staff, but they do not know they’re talking to the president of the company.
And so, I ask them, you know, what do you think about the show, what can we do to improve, what brought you out here, how far did you travel, things like that.
What it does, it kind of gives me a profile and we can share that information with other attendees to kind of give them something to identify with, but it also helps us with our exhibitors.
Now, the benefits of attending. You can come and you can find the solution to a problem. You can network, you can build a partnership with somebody. If you represent a manufacturer, you can find a distribution channel. If you’re looking to recruit, you can find a group of oil and gas professionals to basically choose from. You can make more sales calls, you know, in a matter of hours than what you could do in months because we bring the entire industry together.
You know some of the – some of the craziest things that I’ve heard actually make perfect sense, you know, why did you come to this trade show here today. They were looking for a solution to a problem and a product that they were developing and, you know, when they explained it to me, they had a solution to a problem, they just had a few booth they were looking over, plus they’re looking to kind of help control some of their costs. And they made all the contacts required to kind of complete this project at our trade show.
Mark: Wow. So they were able to find what they needed to help their business which didn’t help the other person’s business which then help everybody.
Eli: It does. You know it increases the value for the end consumer as well or the person – the person or company that ends up buying this product, you know, receives the benefit of the networking that they’re able to do with our trade show. So, it’s almost incomprehensible how to kind of define the complete value of a trade show because, you know, the end user ends up benefitting the two companies that partnered up on a product end up benefitting.
And, you know, it completes, you know, the – to develop a product it takes a lot of time and work effort and so, you know, I’ve always heard that, you know, many hands make light work. And so, when you bring together multiple sources or resources, you know, you get a better product and, you know, everybody benefits.
Mark: And, you mentioned something too that we talked about earlier. So there’s a lot of manufacturers out there that might actually be in the market for manufacturing rep and the trade show would be a good place to make that connection.
Eli: It is. You know that’s actually a significant portion of the interaction that goes on is that manufacturers go and they want to showcase not only their products in the industry, but they’re also looking for channels in which they can distribute their products. And so, you know, supply companies and even smaller manufacturers who want to carry something to supplement their product line, those connections are all made at trade show as well.
Mark: Yeah. And then, we also talked a little bit about learning and you know as well as I do in this industry it’s constantly changing. Let’s talk about that a little bit, you know, how as an attendee does attending the show help you learn what’s going on?
Eli: You know a lot of people feel like because there are no conferences or no seminars going on at our trade shows, it means that we are kind of inhibiting the educational aspects and we’re not, there’s nothing that prohibits an exhibitor from making a technical presentation from their booth, they just have to choose to do so.
And so, you know, what that does is creates not only an opportunity to showcase product, but you can educate the industry. So, you know, the educational opportunity is almost limitless because you can go and see companies that are developing, you know, new fracking fluids, you can talk about people who manage your supply chain for you, we even had unmanned aerial drones basically for the oil and gas industry make a representation at the show and showcase and educate, you know, the equivalent of a consumer or somebody in the oil and gas industry who could possibly use that service.
So, even the possibilities for education are almost limitless at a trade show.
Mark: Yeah. And I have to admit, we go to a lot of Eli’s shows and that’s one of the main reasons we go. We need to stay on the cutting edge of the changes and either new technology and process and I see that at Eli’s shows all the time.
So, Eli, before we go, if you were to give a couple of last tips to an attendee to make sure they really got a value out of their experience, what would that be?
Eli: Have a plan, come as early as you can, stay as late as you can. A lot of people will grab a map or program and, you know, there’s a school of thought that says come in and hit the booths that you want to hit and then just leave.
You’re completely losing out on most of the value that you’ll receive. You know industry standard is a little over two hours at a trade show no matter what size because people come in with a plan.
At our trade shows when we track these types of things, you know the average, you know, amount of time spent is a little over six hours. And so, what that means is that most people see the value in coming as early as they can, pre-register. Pre-register is going to save you a ton of time because you don’t have to wait in line, present your credentials, you’ve done that in advance. Every trade show we produce has the ability to pre-register.
So, you know, if I were to go through it chronologically, I would say pre-register, download a map or a floor plan, kind of plan out where you want to visit, but also leave enough time where you can visit the other places because, you know, you may not recognize the company name or the product or the service that they provide, but once you see it in the flesh, they are at the trade show. You need to allocate some time to be able to take — take some time to get to know that product or learn about that opportunity as well.
Mark: Yeah. And we do that, we walk the entire floor, so I suggest you do it as well. In fact, we do it multiple times.
All right. So, if people want to know learn about more about Texas Classic Productions your show, where would they go?
Eli: They can either go to www.texasclassicproductions.com or www.oilfield-expo.com.
Mark: All right. Folks, I hope this helped. We will see you next time.
Come learn about the Houston Energy Breakfast, taking place on April 17, 2015 in Houston, TX. This is the premier gathering of leaders and experts in the oil, natural gas, power and renewables industries. The breakfast will offer insights, new ideas, and topical information across the entire energy value chain in an efficient breakfast format, plus is an exclusive opportunity to network with these business leaders. Click here to learn more and sign up.
Mark: Hey, folks. Let’s learn something new about the oil and gas industry.
Hi. We’re sitting here on a dreary rainy Tuesday morning with David. Hi, David.
David: Good morning.
Mark: And we’re going to talk a little bit about the Houston Energy Breakfast coming up. So, David, tell me at a high level, what is this breakfast and why would people want to go to it?
David: So, I think this is going to be really a wonderful event for Houston and for people on the energy industry. We’re going to be covering everything from electricity through oil and gas renewables. It’s going to be a very high level speakers. So, we’ve got the CEO of CenterPoint Energy, we’ve got senior vice-president from Chevron Power and Gas and we’ve got a really great speaker on cyber security in the oil and gas industry from IBM Oil and Gas.
Mark: So, you have some very heavy hitter executives come to this breakfast, is that what the audience is going to be composed of?
David: The audience is going to be a lot of that level that caliber of people, so senior executives on down to probably some mid-level managers. But, everybody that’s really interested in the energy industry in Houston, you know, like I said oil and gas power and renewables. And so, I think it’s going to be a really interesting event. We’ll also have analyst that will give us his sort of commentary about where he thinks prices are headed.
And, the other thing that’s really great about this breakfast is it’s a wonderful networking event. So, we start in the morning about, we have people showing up at 6:00 o’clock in the morning and we’ll be having what we call this kind of moderated discussion groups around the coffee pots which allow them to pick a topic that they’re really interested in and somebody will be there to really kind of lead and guide the discussion. But, we’re expecting, you know, 500, 600 people to this event.
Mark: Yeah. And, we’re excited about it. In fact, we’re do excited we’re going to be there as well. So, I’d like you all to come join us.
If people wanted to learn more about the breakfast, where should they go?
David: So, you can visit our website which is HoustonEnergyBreakfast.com. We’ll also have a Facebook page and Twitter feed out there, but the easiest is go to the website and you can also book your tickets online.
Mark: And when is it?
David: This is April 17th. Registration if you have not booked online, we’ll start at 6:00 AM.
Mark: All right, folks and we’ll put links in the show notes so you don’t need to be writing all this down.
David, thank you very much for your time.
David: Thank you. And the one other thing I’d like to say is this is going to be at the Westin Oaks Galleria.
Mark: Westin Oaks. Got it.
All right. Folks, I hope this helped. We will see you next time.
Come learn how even with these low crude prices, there still is a talent shortage in the oil and gas industry. The webinar we mentioned will take place on Feb 12, 2015 at 1pm CST, and we will be talking about:
– Overview of the Oil and Gas industry
– Current trends (like cheap crude)
– How these dynamics will affect talent
To sign up for the webinar click here
Hey, folks. Let’s learn a little bit more about the oil and gas industry.
All right. On today’s show we’re going to talk about talent and specifically how they are still a talent shortage in oil and gas even though the upstream part of the industry has slowed down a good bit.
So talent shortage is still a major business driver. Every year we survey about 1,500 oil and gas business leaders globally and ask them what are they worried about in their business looking out the next five years.
And one third on the graph of our results was basically the majority of oil and gas business leaders in the world are worried about the shortage of talent. And there’s a shortage of talents for a bunch of reasons and we’ve talked about it in past shows, the great crew change, the lack of STEM training.
But one of the things that could be really big this year is what are you going to do if you’re an upstream company that you have to lay off people, but then later, you may want to bring those people back on.
So that subject exactly is something we’re going to talk a little bit about. We’re actually guest speaker on RiseSmart’s upcoming webinar on February 12th at 1:00 PM Central Time. And we’ll throw a link on the show notes to it. And by the way, you can attend the webinar free of charge since you’re one of our followers.
But in this webinar remember, we’re one of the guest presenters. We’re going to do a couple of quick things. We’ll give an overview of the oil and gas industry. We’re going to talk about the current trends in oil and gas like low crude prices and then, we’re going to talk about how these trends are going to affect talent.
And then, RiseSmart is going to have a good discussion on the steps you need to take to maintain and retain your talent and also protect your employer brand if you have to do layoffs. So, if you think this is useful to you, please join us on the webinar, it should be a lot of fun.
And then, I have a favor to ask of you. If you find this stuff valuable, will you do me a favor and click these social share buttons and share the love. It’s a way for us to help get our message out. And then, if you like our blog post, why don’t you sign up so they automatically get pushed out to your inbox so you don’t have to wait to be notified when they come out.
And then finally, we had this monthly newsletter thing and people love it. We basically publish every oil and gas event that’s going on, so you can sign up for that on our blog as well. And if you’re watching this on YouTube just head out to ModalPoint.com.
So, folks I hope this helped, we will see you next time.
– Do you want to go into 2015 charged up and energized?
– Do you want the newest, bleeding edge ideas about sales and what it takes to succeed now?
– Are you willing to invest 2 hours of your time to massively improve what you do in 2015?
Then you aren’t going to want to miss this! On January 12th at 11:00 AM Eastern, I am hosting a Virtual Sales Kickoff. (< click to join)
I have assembled a team of superstars who have agreed to share with you their very best ideas about what you need to do to make 2015 your best sales year ever.
You will hear from
- Mark Hunter (thesaleshunter.com and @thesaleshunter).
- Mike Weinberg (nesalescoach.com and @mike_weinberg)
- Miles Austin (fillthefunnel.com and @milesaustin)
- John Spence (johnspence.com and @AwesomelySimple), and
- Jeb Blount (jebblount.com and @salesgravy
I am also going to present one big idea in a special presentation that I believe will make a massive difference for you in 2015.
If I were to put a price tag on what these speakers charge for a keynote, the combined total would be deep into six figures. But through the generosity of our sponsor, OmniJoin (by Brother), you pay nothing to attend this Virtual Sales Kickoff.
Click here to attend the 2015 Virtual Sales Kickoff. Then, forward this to the rest of your team and invite them to join you here.
Make 2015 your best sales year ever.
Join us at the Turbomachinery & Pump Users Symposia where we discuss best practices when exhibiting at oil and gas events.
Hey, folks. Let’s learn something new about the oil and gas industry.
All right. I’m at the Turbomachinery & Pump Symposium event that happens every year in Houston, Texas. And we’re getting ready to walk the expo floor. But before we walk the floor, we thought we’d spend a few minutes talking to you about what are best practices when you want to exhibit at an oil and gas events.
So the first mistake people make is they just sign up. You need to do your research ahead of time and figure out what the audience is of the event and see if that audience has potential prospects in for you. A lot of these events really are probably a waste of your time. So that’s number one.
Number two is you need to really do a deep dive with the event team – organizing team. So in this case the Turbomachinery & Pump have a whole team of people there to help you set up your booth figuring out what’s the biggest – how much space do you need, where do you want to be located, how much money you want to spend. They have that industry knowledge and the expertise around that event that you simply don’t have.
Next thing is you need to make sure you go social as far ahead of time as possible. With our clients, we try to do it at least eight months if not a year ahead of time. You need to spread the word that you’re going to be there, you need to understand what your prospects are looking for, and you need to offer teasers about that in social media. And in oil and gas, not everybody is on Twitter or Facebook, so some of this will actually need to be print as well. Crazy, I know.
Then your booth staff. Your booth staff means made up of people that have been trained to actually work a booth. You need to have a flow of people, right? So you need people on the front of your booth that are quickly qualifying prospects on whether they should go to the next step. You should hand these people off to people further back in the booth that have deeper subject matter knowledge.
And the whole idea is not to sell anything, but just to expose potential prospects to what you do, right? Get their contact information. Then the next thing which is right after that is make damn sure you follow up. So many people in these events don’t follow up for three or four weeks sometimes a month. You need to follow up right away.
What we do with our clients is we actually have a team back at headquarters that are being fed their contact information from the booth every even and the next day they actually reach out and they start that dialogue that’s vitally important.
And then finally, have fun. These things are great. It’s always great to meet new people to see new stuff, but you need to make sure that when you’re here you actually enjoy yourself. That smile that you have is contagious and will help you meet more people that have interest in what you do.
So hopefully this helps. We will see you next time.