How to Think About Your Higher Price

  • November 23, 2016
  • Mark LaCour
I never speak to companies that have the lowest price in their category. Instead, I spend time with companies—and people—who have a higher price than their competitor’s because they...

How to Multiply Your Effectiveness

  • November 21, 2016
  • Mark LaCour
  I maintain lists of observations. This newsletter is part of a list I keep on force multipliers. There are certain attributes and skills that not only enable greater...

Unconventional Ways to Close a Sale

  • October 19, 2016
  • Mark LaCour
The old-school ways of finding and closing the sale are giving way to new sales tactics and connections that may help to revolutionize sales. The big leader of this...

If What You Are Doing Was Working

  • October 12, 2016
  • Mark LaCour
  If your dream client could produce the results that they need without your help, they’d already be producing those results. If your competitor, the company and people serving...