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business development oil & gas

How to successfully sell your product or service to the oil & gas industry. Step by step instructions for business development in oil and gas.

business development oil & gas — ModalPoint

From the ModalPoint Archive. This article dates from 2014, when ModalPoint operated as an oil & gas commercialization advisory under founder Mark LaCour. ModalPoint has since expanded into AI Decision Governance for energy operators and PE portfolios — see who we are now. The analysis below reflects the industry context of 2014.

A note on ModalPoint’s evolution.
This page is part of our oil & gas commercialization library — built on 26 years of advisory work in energy markets. ModalPoint has since expanded into AI decision governance for regulated industries, with a specialized practice for energy operators navigating TRAIGA, the EU AI Act, and NIST AI RMF. If you are evaluating AI governance maturity, start with a 5-day Governance Readiness Assessment. The guide below remains available as a reference.

How to Sell to the Oil & Gas Industry

There are tons and tons of sales books and training but none of them teach you how to sell specifically to the global oil & gas industry. We started with a book, but then quickly realized we needed to offer more. Much more!

Striking Oil 2015So we developed this online course that through a serious of short impactful videos, teaches you how to sell to the Oil & Gas industry along with providing you the resources needed. Then we have some testing built in to insure that you really understand how it works. This is the only course in the world focused on helping you sell your product or service to the oil and gas industry.

This industry is made up of the largest companies in the world, who buy billions of dollars worth of product and services every year. Yet its one of the most difficult for a salesperson to break into for one reason – the business drivers are different than any other vertical.

Come learn what those differences are and the award winning process Mark LaCour uses with his clients as he adds the oil & gas companies to their revenue stream. We take you step by step through the process from:

– Overview of the industry
– Identifying your targets
– Setting sales meetings
– Closing business
– Building the sales machine

All based upon years of real world work with modalpoint’s clients. From start up’s to Fortune 100 companies we have helped them all successfully sell their product or service to the oil and gas industry.

Once you successfully complete the course, you will be issued a certificate that certifies you as a modalpoint Greenbelt.

 

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