Case Studies
How decision intelligence plays out in real energy engagements — go-to-market and commercialization decisions across oil & gas, and AI representation integrity through Digital Information Governance® (DIG). Every number below comes from the engagement it describes.
- Tamboran Resources
- 60 days
- from invisible to #1 on core Beetaloo Basin AI queries
- Tamboran Resources
- Route-to-Market Validation
- 15 calls
- to find the highest-intent oil & gas buyer segment
- Route-to-Market Validation
- Edge-Computing Market Entry
- 76%
- incumbent-owned market where a newcomer found its wedge
- Edge-Computing Market Entry
The decision, not the deliverable
Each case study walks through the commercial question the client faced, what the evidence showed, and the decision it made defensible.
Energy · Dual-Listed Operator · NYSE: TBN / ASX: TBN
Tamboran Resources — AI Representation Integrity
In 60 days ModalPoint moved Tamboran from invisible to #1 across core Beetaloo Basin AI queries — and ~5% to ~10% AI brand visibility.
Read case studyEnergy · EPC · AI Governance · 2025
EPC Shadow AI: The 38% Productivity Mandate
An EPC lead engineer was told to lift productivity 38% by year end and handed Copilot. The work ran on ChatGPT and Claude Code instead.
Read case studyB2B SaaS · 2024
B2B SaaS Route-to-Market Validation
How fifteen well-designed calls found the highest-intent oil and gas buyer — in a segment the company would never have prioritized on a whiteboard.
Read case studyUpstream Data / SaaS · 2022
Upstream SaaS Product Launch
Why more SEO would have been the wrong move: how the demand-gen-vs-harvesting distinction shaped an upstream benchmarking firm's first SaaS launch.
Read case studyOilfield Services / Equipment · 2021
Oilfield Equipment Buyer-Behavior Research
How a global oilfield-equipment leader learned where its buyers actually form opinions and rebuilt its go-to-market around peer proof.
Read case studyEnterprise Information Management · 2021
Enterprise Energy Verticalization
How a horizontal value narrative was re-evidenced for energy buyers — same proven structure, energy-true proof — so the pitch stopped sounding horizontal.
Read case studyIndustrial Software · 2021
Edge-Computing Oil & Gas Market Entry
How an edge-computing newcomer found its wedge in an oil and gas IIoT market owned by incumbents — through alliances, not feature wars.
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