We have asked energy buyers how they buy since 2010.
ModalPoint is a Houston firm for companies selling into oil and gas. Its core is the go-to-market practice Mark LaCour ran from 2013 to 2025: buyer research, market entry and launches. Since EWR Digital acquired the firm in February 2026 it has added two practices, one measuring what AI assistants tell buyers about a company, the other building the governance record for AI-influenced decisions under Digital Information Governance®.
- Houston, TX
- Energy go-to-market since 2010
- 300+ commercialization interviews
- Certified AI Auditor (CAIA)
It started as energy commercialization. It still is.
ModalPoint was built inside the energy sector as a commercialization advisory for technology and industrial companies selling into oil and gas, a market where operators learn about suppliers from colleagues rather than advertising. That go-to-market work is still what most clients hire us for.
It kept teaching one lesson: when a decision carries real financial and regulatory weight, the record matters as much as the choice. Then AI arrived, and the documentation energy firms keep for capital decisions started being skipped on AI-influenced ones. Our AI decision governance practice applies that lesson.
The newest practice follows the buyer. Procurement teams now ask AI assistants for shortlists, so we measure what those assistants say about a company and fix the sources behind it.
In February 2026 EWR Digital, Matt's Houston firm of 25+ years, acquired ModalPoint. EWR provides the team and operations; ModalPoint keeps its own brand.
Energy consulting since 2010. Led by Mark LaCour from 2013 to 2025, now a ModalPoint Strategic Advisor.
Mark continues to advise ModalPoint on energy-sector relationships and go-to-market reach.
- 300+
- Energy commercialization interviews on file, the research base the go-to-market work still draws on.
- OGGN
- Oil and Gas Global Network, home of the Oil & Gas Sales & Marketing podcast: 100+ episodes with energy buyers.
- Feb 2026
- EWR Digital acquired ModalPoint, kept the go-to-market practice at its center, and added AI governance and visibility work.
Three practices. One discipline.
Decision Intelligence for Energy. Clarity at the Point of Decision. All three serve the same moment: the point of decision.
Go-to-market advisory for energy.
Commercialization, positioning, and route-to-market work for technology and industrial companies selling into oil and gas: buyer research, market entry, product launches, and route-to-market validation. The discipline the practice was built on.
Visibility & reputation.
What ChatGPT, Perplexity and the trade press tell your buyers about you, and the sources behind it. We measure it across repeated runs, then fix those sources with earned media. We publish the Energy AI Visibility Index, our own scores included.
AI decision governance, under DIG.
When decisions are AI-influenced, the record has to hold up. Digital Information Governance®, ModalPoint's registered framework, brings documentation, validation, and defensibility to decisions that may one day be examined by a regulator, a board, or a plaintiff.
The people behind the practice.
Matthew Bertram
President, ModalPoint · CEO, EWR Digital · Houston, TX
25+ years selling into oil and gas, and leads every ModalPoint engagement. CEO of EWR Digital (100% owner since December 2024) and fractional CMO of OGGN, where he co-hosts the Oil & Gas Sales & Marketing podcast, 100+ episodes interviewing the energy operators our clients sell to. He created Digital Information Governance®, the framework behind ModalPoint's AI governance work.
Digital Information Governance® · USPTO Reg. No. 8147558
Mark LaCour
Advisor · Director, OGGN (Oil & Gas Global Network)
Founded ModalPoint and led it from 2013 to 2025, building the energy commercialization practice and its 300+ commercialization interviews on file. Now a ModalPoint Strategic Advisor, Mark continues to advise on energy-sector relationships and go-to-market reach, and co-hosts the Oil & Gas Sales & Marketing podcast on OGGN.
The standing behind the practice.
Credentials, affiliations, and where the work has been shown.
Digital Information Governance®
A registered USPTO trademark, Reg. No. 8147558. Original IP, not borrowed methodology: the framework behind ModalPoint's AI governance work.
- APIMember, American Petroleum Institute (Houston Chapter) · spoke at API Houston events at the Petroleum Club of Houston in 2023 and 2024.
- SpeakingModerator, Ericsson AI panel, Offshore Technology Conference 2026 (May 4, NRG Center, Houston).
- GoldmanGraduate, Goldman Sachs 10,000 Small Businesses program (April 2026 cohort).
- TrademarkDigital Information Governance®, a registered framework: the basis of ModalPoint's AI governance work.
- PatentsThree provisional U.S. patents in AI decision governance and digital information provenance.
- NISTMember, NIST Cyber AI Profile and Zero Trust Communities of Interest, a direct line into the federal governance vocabulary.
- CAIACertified AI Auditor (CAIA), issued by Oxethica via the University of Oxford Saïd Business School AI ethics & compliance programmes.
- TAMUTexas A&M Corps of Cadets alumnus · Eagle Scout. A discipline lineage that shows up in how engagements are run.
About the practice.
Common questions from companies deciding whether ModalPoint is the right firm.
How does ModalPoint's Houston-energy lineage actually inform the work?+
What's the relationship between ModalPoint and EWR Digital?+
Is Matt the only person delivering engagements?+
What's the connection to OGGN and the oil and gas podcast network?+
Bring the practice to your environment.
Start with a conversation about the decision in front of you: a market to enter, what buyers hear about you, or AI governance. A 30-minute call to see if ModalPoint is the right firm and whether the timing makes sense.