Energy operators built this. Regulated AI sharpened it.
ModalPoint is a Houston decision-intelligence practice with a 25-year energy lineage and a registered framework — Digital Information Governance® — for high-stakes decisions that have to remain defensible in front of a regulator, a board, or a plaintiff.
- Houston, TX
- Certified AI Auditor (CAIA)
- NIST CoI member
- Goldman 10KSB graduate
From energy commercialization to decision intelligence.
ModalPoint was built inside the energy sector as a commercialization advisory — supporting high-stakes, capital-intensive decisions in markets where precision, accountability, and defensibility were already the price of admission.
That work exposed a consistent gap: when decisions carry real financial and regulatory consequences, documentation matters more than speed. Then AI arrived. The rigor that belonged on capital decisions started being skipped on AI-influenced ones — and the exposure piled up.
ModalPoint addressed that gap directly, bringing governance, structure, and defensibility to AI-influenced decision environments. We did not abandon energy. We brought what energy taught us about defensible decisions into a category that needs it. The operator-facing commercialization advisory the network was built on continues at EWR Digital — Matt's 25+ year Houston firm, now serving as ModalPoint's operating backbone.
Energy consulting since 2010. Led by Mark LaCour, 2013–2025 — now a ModalPoint Strategic Advisor.
Mark continues to advise ModalPoint on energy-sector relationships and go-to-market reach.
- 300+
- Energy commercialization interviews on file. The archive remains on this site as documented depth.
- OGGN
- Oil and Gas Global Network — one of the most-listened-to O&G podcast networks in the industry.
- Feb 2026
- EWR Digital acquired ModalPoint to expand the practice into AI governance and decision defensibility.
Two arms. One discipline.
Decision Intelligence for Energy. Clarity at the Point of Decision. Both arms serve the same moment — the point of decision.
Go-to-market advisory for energy.
Commercialization, positioning, and route-to-market work for technology and industrial companies selling into oil and gas — buyer research, market entry, product launches, and route-to-market validation. The discipline the practice was built on.
AI decision governance, under DIG.
When decisions are AI-influenced, the record has to hold up. Digital Information Governance® — ModalPoint's registered framework — brings documentation, validation, and defensibility to decisions that may one day be examined by a regulator, a board, or a plaintiff.
The people behind the practice.
Matthew Bertram
President, ModalPoint · CEO, EWR Digital · Houston, TX
25+ year operator advisor. Inventor and trademark holder of Digital Information Governance® — the framework ModalPoint built its practice around. CEO of EWR Digital (100% owner since December 2024) and fractional CMO of OGGN, where he co-hosts the Oil & Gas Sales & Marketing podcast — 80+ episodes interviewing the energy operators this practice serves.
Digital Information Governance® · USPTO Reg. No. 8147558
Mark LaCour
Advisor · Director, OGGN (Oil & Gas Global Network)
Founded ModalPoint and led it from 2013 to 2025 — building the energy commercialization practice, with 300+ commercialization interviews on file. Now a ModalPoint Strategic Advisor, Mark continues to advise on energy-sector relationships and go-to-market reach, and co-hosts the Oil & Gas Sales & Marketing podcast on OGGN.
The standing behind the practice.
Credentials, affiliations, and where the work has been shown.
Digital Information Governance®
A registered USPTO trademark — Reg. No. 8147558. Original IP, not borrowed methodology: the framework behind every ModalPoint engagement.
- TrademarkDigital Information Governance® — registered framework. The substrate behind every ModalPoint engagement.
- PatentsThree provisional U.S. patents in AI decision governance and digital information provenance.
- NISTMember, NIST Cyber AI Profile and Zero Trust Communities of Interest — a direct line into the federal governance vocabulary.
- CAIACertified AI Auditor (CAIA) — issued by Oxethica via the University of Oxford Saïd Business School AI ethics & compliance programmes.
- GoldmanGraduate, Goldman Sachs 10,000 Small Businesses program (April 2026 cohort).
- APIMember, American Petroleum Institute (Houston Chapter) · spoke at API, Petroleum Club of Houston, 2024.
- SpeakingModerator, Ericsson AI panel — Offshore Technology Conference 2026 (May 4, NRG Center, Houston).
- TAMUTexas A&M Corps of Cadets alumnus · Eagle Scout. A discipline lineage that shows up in how engagements are run.
About the practice.
Common questions from operators evaluating whether ModalPoint is the right firm.
How does ModalPoint's Houston-energy lineage actually inform the work?+
What's the relationship between ModalPoint and EWR Digital?+
Is Matt the only person delivering engagements?+
What's the connection to OGGN and the oil and gas podcast network?+
Bring the practice to your environment.
Start with a conversation about the decision in front of you — commercial or governance. A 30-minute call to see if ModalPoint is the right firm and whether the timing makes sense.