You picked a segment. Five calls test it.
The usual way to learn whether your first segment was right is a year of selling into it. We start with a synthetic read in week one, then five real buyers in that segment test it.
5 buyer calls, about 4 weeks, from $7,500 with the quote fixed in writing
Book a 30-minute scoping callNo obligation. If this is the wrong tool, we say so on the call.
Part of this read is synthetic, and the report shows which part.
A synthetic respondent is never counted as a call. The 5 calls in the price are 5 real buyers.
- 1
Week 1: a synthetic first read
A synthetic buyer panel answers your script first. It is fast, and it is a hypothesis.
- 2
Weeks 2-4: 5 real buyer calls
Buyers in your segment answer the same script, so every synthetic answer meets a real one.
- 3
Every finding is tagged
Confirmed by buyers, contradicted by buyers, or synthetic only. A synthetic-only finding is a question for your next sales call, not an answer.
- A company that has chosen its first segment. Midstream operators, say, or service companies in one basin. You want to know whether that choice holds before you hire for it or build a campaign around it.
- A team that needs a go or no-go, not a strategy deck. Five calls will not give you a market map. They will tell you whether the segment you named answers the phone and what it says when it does.
- A company that has not picked a segment yet. Five calls spread across five segments is one call each, which is an anecdote per segment. The Route-to-Market Study is built for that question.
- Anyone who needs a sized demand forecast. A basin-by-basin demand number is an energy research house's job. We start where that report stops.
- A study of buyers outside North America. Our buyer network and the 2024 study are North American. For a market such as the Gulf, where national oil companies buy through tenders and approved-vendor lists, we can call North American and expatriate engineers who work those assets, and the readout says that is who we called.
A written readout on five questions.
Five calls is a small sample, and the readout says so. It points you toward a decision about one segment. It does not prove a market.
- 1
Is this segment ready to buy?
Whether the buyers you named have the problem now, have budget for it, or have already solved it another way.
- 2
Who owns the purchase
The title that signs, and the titles that can stop it. In the 2024 study it was a title the company had not planned for.
- 3
What it is worth to them
The value buyers put on the problem in their own words. It is what they say, not a forecast, and the readout labels it that way.
- 4
What stands in the way
The incumbent, the approval step or the budget cycle that would stall a deal, in the order buyers raised them.
- 5
The proof they need before a trial
What a buyer would need to see before agreeing to a pilot: a reference customer, a field trial, a third-party review, a standard you meet, or approved-vendor status.
The price starts at $7,500. The scoping call tells us what your check needs, and the written scope fixes the quote before any work starts.
Nothing starts until the scope is in writing.
The quote is fixed before the deposit, so the price you agree is the price you pay. If the scoping call shows the study is the wrong tool, we say so on the call.
1A 30-minute scoping call
- You
- Describe the product and the buyer you have in mind.
- ModalPoint
- Tell you which study fits, or that none does.
- The buyers we call
- Not contacted
2A written scope and a fixed quote
- You
- Read the scope, ask for changes, then approve it.
- ModalPoint
- Put the segments, the call count, the questions and the readout date in writing, with one fixed quote.
- The buyers we call
- Not contacted
3A deposit books the start date
- You
- Pay the deposit to book the start date.
- ModalPoint
- Invoice the deposit with the quote.
- The buyers we call
- Not contacted
4The calls
- You
- Agree the buyer profile with us: the segments, the titles and the kinds of company.
- ModalPoint
- Find and book the buyers. An industry expert we pay, matched to the segment, runs each call on one script.
- The buyers we call
- Hear that a company selling your kind of product asked, never your name. Answer the same core questions, and skip any they like.
5The readout
- You
- Get whether the segment is ready, which title owns the purchase, what buyers say it is worth, and the proof they need.
- ModalPoint
- Score every buyer on the same scale and set the answers side by side.
- The buyers we call
- Not contacted again. Quoted by title only, such as “a midstream integrity manager.”
Calls into your market can tell competitors where you are headed.
So the calls run blind in both directions.
Your name stays off the calls
Buyers hear that a company selling your kind of product asked us to learn how they handle the problem. Naming you would tell the market where you plan to sell.
Their names stay off your readout
You agree the buyer profile with us, we find the people, and you do not see who took part. The readout quotes by title only, such as “a midstream integrity manager.” Buyers speak more plainly when nothing they say comes back with their name on it.
This has a real cost: you cannot ring the buyer who said the most useful thing. If a buyer asks to hear from you, we ask you first, and with your yes we give that buyer your details. Whether to get in touch is then the buyer’s call.
A segment that says no still tells you where not to spend.
When the chosen segment is not ready, the next question is which one is. The Route-to-Market Study asks it across five segments at once, with 15 calls on the same script. It is the design behind our 2024 case study.
Bring the segment you picked.
Thirty minutes. Tell us the product and the buyer, and you leave knowing whether this check fits and what the quote would be. No obligation either way.