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Digital Disruptions

By Matthew Bertram·

From the ModalPoint Archive. This post dates from 2014, when ModalPoint operated as an oil & gas commercialization advisory founded by Mark LaCour — who remains a ModalPoint strategic advisor today. ModalPoint has since grown into decision intelligence for energy: go-to-market intelligence for selling into oil & gas, plus AI decision governance — see who we are now. The analysis below reflects the industry context of 2014.

Digital Oil Field

 

What a great blog post by Covisint’s Doug Kuiper. His points about the digital disruptions are equally applicable to the oilfield. Think of the huge differences in what drives profitability of offshore deepwater versus onshore shale E&P.

Offshore it’s about hitting project milestones and start dates. Onshore it’s about drilling wells with the same operational efficiency as Toyota factories manufacture automobiles.  But both are dependent of good data, which right now is a struggle.

The operators don’t want the service companies to see their production data, yet the service companies need that data to do predictive analytics. It’s a digital standoff that at some point must be fixed.

The first company to innovate a solution, will instill tremendous change in the oil and gas market. A true digital game changer, that will disrupt the old ways of doing business and add new value where none existed before.

Click here to read the entire post “Are you a Digital Disruptor or Dud?”

 

mark lacour

ModalPoint Editorial

ModalPoint Editorial is the byline for content published by the ModalPoint team — a Houston-based decision-intelligence advisory and division of EWR Digital. ModalPoint helps technology, equipment, and software companies sell into oil and gas, pairing go-to-market intelligence grounded in how the energy industry decides with AI decision governance (DIG) for a defensible record.

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