Energy PR and Earned Media for Energy Companies

PR, the way we do it, means earned coverage: articles in the energy trade press, bylined pieces under your executives' names, conference talks and industry awards. It does not mean crisis work or paid advertorials.

Energy trade press is small, and it gets read

The readers of an energy trade publication are few and senior: the operators, engineers and procurement leads you are trying to reach. A contributed article there does two jobs. Buyers read it now, and AI engines can read it later, when someone asks who to hire.

What we do

• Find the story. Most energy tech companies have a better story than their press releases suggest, usually a customer problem solved or a number nobody else has published. We draw it out in interviews.
• Pick the outlets. We choose publications and conferences by who reads them and by whether AI engines already use them as sources, which our AI reputation measurement shows directly.
• Write and place it. Bylined articles for your executives, built from their interviews and in their words, plus contributed pieces, news releases when there is real news, conference talk proposals, and the follow-through with editors.
• Enter the right awards. We pick industry awards by who judges them and what coverage winning brings, then write the entries.
• Report what ran. Every month you get what was pitched, what was published, where, and a link to each piece.

Where it meets AI reputation

Coverage is one of the main inputs to what AI engines say about you, but not every kind counts the same. In our own tracking of 1,260 AI answers in September and October 2026, to questions about which firm to hire for energy go-to-market and research work, ChatGPT cited a trade publication in fewer than 3% of its answers each month, and Perplexity went from 12% in September to none in October. Meanwhile, in September, one consulting firm's news release about expanding its oil and gas practice and opening a Houston office was cited in all 12 Perplexity runs of the question it matched.

So we measure which sources the engines actually use for your buyers' questions before we choose where to place you, and we measure your AI reputation again on the same prompts afterwards, so you can see whether the coverage changed the answer your buyers get.

Why ModalPoint

Matt Bertram and Mark LaCour have co-hosted Oil and Gas Sales and Marketing on the Oil & Gas Global Network since 2018, more than 100 episodes of conversations with the people who build, buy and sell energy technology. Matt is OGGN's CMO. That is where our sense of what makes an energy story worth printing comes from.

Awards are part of the work, and we enter our own. The entry from our parent company, EWR Digital, for its joint engagement with Tamboran Resources was one of two finalists in the artificial intelligence category of the 2026 AMA Houston Crystal Awards.

What we do not do

• Crisis communications.
• Sponsored coverage passed off as editorial. If a placement is paid, we say so.
• Guaranteed placements. Editors decide. Our job is to make the pitch hard to turn down.

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