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Hitting Your Quota Doesn't Have to be Hard. Read These 3

By Matthew Bertram·

From the ModalPoint Archive. This post dates from 2013, when ModalPoint operated as an oil & gas commercialization advisory founded by Mark LaCour — who remains a ModalPoint strategic advisor today. ModalPoint has since grown into decision intelligence for energy: go-to-market intelligence for selling into oil & gas, plus AI decision governance — see who we are now. The analysis below reflects the industry context of 2013.

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1. Use a Productivity System. I usually have less than 10 emails in my inbox. And most days by the end of the work day I have 0. But I get 30 to 70 every day. And I never misplace or lose track of things I have to do, but I have a below average memory. My secret? Something called “The Secret Weapon” appropriately enough. Check it out: www.thesecretweapon.org

2. Calendar time to cold call. And stick to it. I teach and use a process that involves a very targeted short email, with a follow up phone call the next day. When I get the message right, my success rate (measured by the prospective client agreeing to an in person meeting) hovers around 70%. People that say cold calling doesn’t work are simple wrong. If you need help, go here: www.salesbuzz.com. Michael is amazing and will make you a cold calling ninja.

3.Know your customers business. And I don’t mean know what they do. You need to know their market, their competitors, their business issues, their culture, the KPI’s of their executive team, their buying habits and what their constraints are. You need to be seen as a consultant first, then as a professional sales person. Not the other way around.

Do these 3 things, and I promise you will hit your number!

mark lacour

ModalPoint Editorial

ModalPoint Editorial is the byline for content published by the ModalPoint team — a Houston-based decision-intelligence advisory and division of EWR Digital. ModalPoint helps technology, equipment, and software companies sell into oil and gas, pairing go-to-market intelligence grounded in how the energy industry decides with AI decision governance (DIG) for a defensible record.

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